Last Updated: Jan 12, 2023
In order to ensure transparency and give you more control over your Personal Information (as defined below), this privacy policy (“Privacy Policy”) governs how we, Breezometer Ltd. and its affiliates including Google LLC (together, “Breezometer” “we”, “our” or “us”) use, collect, and store Personal Data (as defined below) we collect or receive from or about you (“you”) such as in the following use cases:
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to Personal Data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant for GDPR-protected individuals.
Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.
Table of contents:
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.
Specific Personal Data we collect | Why is the Personal Data collected and for what purposes? | Legal basis | Third parties with whom we share your Personal Data | Consequences of not providing the Personal Data |
When you browse or visit our Website | ||||
Cookies, analytic tools and log files.
For more information, please read our cookies policy. | For marketing, analytics and statistics purposes. |
Consent
Legitimate interest (e.g., essential cookies) |
3rd party platforms such as for the following purposes:
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Certain Website features may not be available
Read more about the purposes of each cookie here. |
When you make use of, or interact with, our Website | ||||
When you create an account and when you log in (API login) to the account dashboard | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interest (e.g. to log into the service). |
3rd party platforms such as for the following purposes:
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Cannot create an account
Cannot log in Cannot enjoy all the features |
When you request an evaluation | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Legitimate interest (e.g., to provide an evaluation) |
3rd party platforms such as for the following purposes:
| Cannot provide you with an evaluation |
When you subscribe to receive monthly updates about air quality and the internet of things | ||||
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Consent
Legitimate interest (e.g. to allow you to post in our blog) |
3rd party platforms such as for the following purposes:
| Cannot email you our monthly update |
When we process your job application | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
Legitimate interest (e.g. to process your job application) |
3rd party platforms such as for the following purposes:
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Cannot process your job application
Cannot review your application Cannot assess you as a candidate Cannot analyze your application Cannot communicate with you in connection with your job application |
When you contact us (e.g. customer support, need help, submit a request and/or answer our questions or surveys) | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
Legitimate interest (e.g. to respond to a query sent by you) |
3rd party platforms such as for the following purposes:
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Cannot process your request
Cannot provide assistance Cannot respond to your query |
When you use the LiveMap feature available on our Website | ||||
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Consent
Legitimate interest (e.g. to allow you to access location specific information) |
3rd party platforms such as for the following purposes:
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Cannot provide you with air quality and exposure information
Cannot send you location specific air quality alerts Cannot send you alerts about fires around you Cannot collect air quality data in order to update your personal exposure |
When you make use of, or interact with, the App | ||||
When you download the App, log in and make use of the App | ||||
Any other information you may provide for us with (all the below information is optional)
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Please note that the descriptions of the environment around you may be displayed in the App for all users, however, such information does not include Personal Data. This information is stored locally in your device. | Processing is necessary for the performance of a contract to which the data subject is party Legitimate interest (e.g. to log into the App or to allow you to receive alerts relevant to your interests). | 3rd party platforms such as for the following purposes:
| Cannot download the App Cannot enjoy features available to registered users only Cannot customize your experience Cannot provide you with relevant alerts Cannot allow you to evaluate the impact of your environment surrounding you and your family |
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| Consent | 3rd party platforms such as for the following purposes:
| Cannot provide you information about the air quality and exposure of the user's current location Cannot collect air quality data in order to update the personal exposure of the user Cannot provide you with the Pollen feature (when requested by you) Cannot provide you with the Weather feature (when requested by you) |
Breezometer does not collect any Personal Data in the context of this feature |
| Legitimate interest (e.g. when you proactively decide to share the link of Breezometer’s App with your friends) | 3rd party platforms such as for the following purposes:
| Cannot share the quality air and Breezometer’s App link with your friends |
When you use the Livemap feature | ||||
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| Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract Legitimate interest (e.g. to allow you to access location specific information) | 3rd party platforms such as for the following purposes:
| Cannot provide you with air quality and exposure information Cannot show you about the closest fires to your location. |
When you request to continuously update your personal exposure and/or to receive updates with the air quality is getting better or worse | ||||
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| Consent (the user can activate this feature by the permissions available in the App. Users can withdraw permission at any time) | 3rd party platforms such as for the following purposes:
| Cannot provide you with information about your exposure Cannot provide you with updates regarding air quality |
When you send us feedback and/or contact us by email | ||||
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| Legitimate interest (e.g. when you decide to send us feedback and comments) | 3rd party platforms such as for the following purposes:
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When you utilize the "saved location" function (e.g.. home, work) | ||||
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Note: For the avoidance of doubt, we do not store the specific address, we only store longitude and latitude coordinates |
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
Legitimate interest (e.g. to allow you to save locations) |
3rd party platforms such as for the following purposes:
| Cannot save your favorite locations (we only save the long-lat but you cannot write details for such location) Cannot show you the address saved by you as favorite in the App. For avoidance of doubt, we do not store the specific address, we only store long-lat Cannot provide you with the Weather feature (when requested by you) Cannot provide your with the pollen feature (when requested by you) |
When you attend a marketing event and provide us with your Personal Data and/or you exchange business cards with us | ||||
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| Depending on the context, consent or legitimate interest (e.g., to send you more information about Breezometer) or pre-contractual discussions | 3rd party platforms such as for the following purposes:
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Cannot send you marketing communications
Cannot establish a business connection |
When we use the Personal Data of our customers (e.g. contact details) | ||||
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Processing is necessary for the performance of a contract to which our customer is a party.
Compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.). Legitimate interest (e.g. send you contract-related communications) |
3rd party platforms such as for the following purposes:
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Cannot communicate with Customers
Cannot perform applicable agreement |
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| Consent |
| Cannot send marketing updates |
When we use the Personal Data of our resellers, distributors, agents and/or finders (e.g. contact details) | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
Legitimate interest (e.g. perform the contract, send contract-related communications) |
3rd party platforms such as for the following purposes:
| Cannot communicate with our resellers, distributors, agents, and/or finders Cannot perform the applicable agreement Cannot send you contract-related communications |
When we use the Personal Data of our service providers (e.g. contact details) | ||||
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Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
Legitimate interest (e.g. perform the contract, send contract-related communications) |
3rd party platforms such as for the following purposes:
| Cannot communicate with our service providers Cannot perform the applicable agreement Cannot send you contract-related communications |
When you interact with us on our social media profiles (e.g., Facebook, Twitter, LinkedIn) | ||||
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| Depending on the context, legitimate interest (e.g. replying your requests/questions), pre-contractual discussions (e.g. if you request us to send you more information of our products/services) or consent | 3rd party platforms such as for the following purposes:
| Cannot communicate with you Cannot provide you with necessary marketing/product/services information |
Finally, please note that some of the abovementioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).
In addition to the recipients described above, we may share your Personal Data as follows:
You can exercise your rights by contacting us at privacy@breezometer.com. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
We do not offer our products or services for use by children and, therefore, we do not knowingly collect Personal Data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any Personal Data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@breezometer.com.
We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.
We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.
Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
Firebase Analytics. We also use “Google Analytics for Firebase”. By enabling this tool, we enable the collection of data about App Users, including via identifiers for mobile devices (including Android Advertising ID and Advertising Identifier for iOS), cookies and similar technologies. We use the information we get from Google Analytics for Firebase to maintain and improve our App(s). We do not facilitate the merging of personally-identifiable information with non-personally identifiable information unless we have robust notice of, and your prior affirmative (i.e., opt-in) consent to, that merger. Finally, please note that Google Analytics for Firebase’s terms (available at https://firebase.google.com/terms/) shall also apply.
Hotjar. The Website uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy at https://www.hotjar.com/legal/policies/privacy. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Website and Hotjar’s use of tracking cookies on other websites on this link https://www.hotjar.com/legal/compliance/opt-out.
Facebook Pixels and SDKs. We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by the Facebook Tools Terms, available at: https://www.facebook.com/legal/technology_terms/. You can prevent your data from being used by Facebook Pixels and SDKs by exercising your choice through these mechanisms: http://www.aboutads.info/ choices or http://www.youronlinechoices.eu/.
Advertising Partners. Through our services, we allow third party advertising partners to set technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile/website identifiers, page(s) visited, location, time of day). We also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners will use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising. We allow access to other data collected by the services to share information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer not to share your Personal Information with third party advertising partners, you may let us know.
We reserve the right to remove or add new analytic tools.
If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacy@breezometer.com.